For an ad executive, there wasn’t a meeting this last year that didn’t have the buzz of “SEO” included. I know that it provides agony and dread to some and it doesn’t need to!
Now I don’t want to give away all of our secrets here at LePoidevin on how we handle this task for our clients, but I’ve found a great article that can give you some best practices on trusted copywriting and search engine optimization techniques – tried and tested methods that over time have proven effective in boosting rankings, web traffic, click-through rates, and sales. Use these to increase your credibility and to improve where you land on the page!
